8 key features for a successful E-Commerce Website

With the e-commerce industry constantly evolving, numerous trends and new elements have emerged over time. This gives many businesses with an E-commerce platform, many opportunities to transform their business and drive cost effective sales through a well built online platform. 

If your business is unfamiliar with the new approaches but is interested in improving your overall digital performance through your e-commerce site, our creative agency with more than 17 years of experience gained from designing many e-commerce sites, will be uncovering the key features you could consider adding to your e-commerce page, making your website a real winner.

1. User friendly

Keep things basic and minimalistic while building your e-commerce site. The simplicity of use for your customers establishes a major attribute to your website. The main goal is to give your audience a pleasant browsing experience, such as being guided to what they want as quickly as possible without encountering any additional hurdles on their route to buying the things they want. Consider adding an autocomplete option to your website's search engine, creating effective visual navigation, or even pre-populating forms to make your website more user-friendly.

2. Mobile friendly website

Mobile shopping is responsible for 50% of online transactions, which means having a responsive website allows your e-commerce content to be automatically adapted to any sort of device accessing it, whilst providing your audience options in choosing their preferred viewing formats for your audience. Once you have successfully optimised your mobile website, you should start to see an improvement in sales.

Read What Does Responsive Web Design Mean for 2021?

3. High resolution photos & videos 

Excite your customers with high-resolution photographs of your items, or give them diverse perspectives by showing individuals using the product in various settings. This provides your audience a new perspective and a better idea of how they may utilise your product. It is important to consider the technical aspects behind your images. Pictures that fail to load or have delayed screen appearances tend to receive a consumer drop off rate of 39%. Adding instagram photos to your platform may even increase your check outs ratings as a result. It is suggested to showcase multiple photos per product and ensure that your images are in high-resolution and optimised for page load at all times.

4. User generated Reviews

Almost over 95% of consumers depend on reviews before they make the decision to purchase any product or services. Though negative feedback may appear to have a negative influence on your business. With genuine reviews, it provides a more realistic image of your goods, and many of your customers will not suspect that your product reviews are fraudulent. It could also help them figure out which product is best for them depending on their preferences. Plugins from prominent review systems like Yelp, Foursquare, and Facebook may be used on your e-commerce website.

5. Wish Lists

Adding a wish list section to your e-commerce website enables your consumers to bookmark your products or services, where they can easily refer and could most likely purchase anytime they want. This creates an individualised option which drives engagement with their audiences. This could even drive open rates as high rates 80% and also creates an opportunity to share a brand with new buyers, when shoppers share their wish lists with family or friends, it drives free traffic with built-in social proof to your website. 

6. Find in store

This real-time reporting feature allows your shoppers to view which store is located within their distance of their preferred product or even product availability. This has become increasingly popular among millennial consumers as they have the tendency to research the online stores’ availability before completing a purchase. Adding a find in store feature on your e-commerce site, gives your shoppers the convenience and ease of collecting their items in person themselves anytime, as some may wish to avoid paying additional fees for delivery.


Read How These New Google Local Campaigns Features Will Help Drive Holiday eCommerce

7. FAQs

Adding frequently asked questions on your online store comes in handy as it acts as an additional information section, which establishes credibility and builds trust with your customers. It is especially useful for new customers to find the information easily, before they finalise their purchase. This additional section on your page, offers your audience a self support area to view other common customer issues. Consumers often seek assistance over product support, returns, lost accounts, passwords. As a result, this new section will certainly be beneficial for your e-commerce store.

8. Social Proof

Maintaining social connection with your customers is one of the opportunities to bond with your audience easier now than ever before. Linking your social media profiles and user generated content with an ecommerce platform is a must have feature that will give online sellers brand character.

E-commerce has a bright future ahead of it, with the correct strategy and technology, you can simply create an online business and actively engage your consumers. Our Melbourne-based creative agency is more than ready to set you up for success if your company is ready to supercharge its e-commerce platform.

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