What is Marketing Automation?
Marketing Automation refers to the overall marketing efforts and tasks that have been automated through a software application. Usually activated by a user action, similar like a subscription to a blog, filling a form or even completing a purchase. Still unsure what marketing automation is? It can be as simple as when you complete an online transaction, you then receive a confirmation email after the purchase has been made.
This means that the online store has set pre-written and scheduled email automations ready to be issued whenever a customer completes certain tasks on their website. Other methods of marketing automation could be prominent across social media, advertising, SMS or even internal automations that help you manage and triage marketing tasks.
Read Your Business Can’t Grow Without One Of These Marketing Automation Tools
Your marketing automation strategy varies depending on what tools you chose to use and what goals you aim to achieve. For instance, if you were to select HubSpot, this approach would focus on converting those leads using relevant information, demonstrating how your products or service could help meet your consumer’s needs. Keep in mind these few marketing automation practices:
Understanding your audience:
You can’t create personalised marketing - whether automated or not. Without a clear understanding of your audience’s pain points and how you aim to achieve them. Build your buyer personas to get to know your customers before setting up your marketing automation workflows
Be aware of your customer journey:
A key determinant of successful marketing automation is meeting your lead wherever they are. You can’t do this unless you know their journey to become your customer. Map out your customer journey and match your marketing automation to those lead stages.
Host regular reviews of your marketing automation workflows on a regular basis. Your automation should adjust accordingly as your business, products and customers do.
Benefits of Marketing Automation:
Through the help of marketing automation, it can help to complete repeatable tasks in an efficient and effective approach
- Nurtured Leads:
Though it takes a lot of time and energy to effectively nurture every single lead, it is necessary to do so. Marketing automation allows you to nurture your leads on a mass scale while personalising each lead’s experience with your brand
- Increased Revenue:
The more you nurture your leads, the more leads that will likely convert to users. Marketing automations can can increase revenue as more leads become paying customers.
- Better Reporting:
Marketing automation streamlines important marketing task and allows you to review and analyse your activity and it results.
Marketing automation may appear to be a daunting task at first. However, think about how nice it will be to sit back and relax once you've got everything in order. Marketing automation will undoubtedly help cut down your to-do list. And help you save time, energy, and money while also making your customers' life easier and happier. From email marketing to advertising and retargeting to internal activities, marketing automation can help you save time, energy, and money. It is, without a doubt, a marketer's best solution.
If your organisation could benefit from automating your marketing and lead generation processes, our digital agency Melbourne team would love to help you get started.
Schedule a strategy call