Using tiktok for business - and how to leverage it to grow your brand!

TikTok has proven to be one of the fastest growing social networking platforms, with over 1 billion monthly active users. This popular video-sharing app allows users from all around the world to create and share short videos on any topic based on their interests. Many assume that it's just a platform full of influencers or content creators, however, with the rising popularity amongst the younger generation, Tiktok has become many businesses' favourite social media marketing solution in recent years.

TikTok has created a business profile to help companies manage their ads on the platform: TikTok for Business. This professional version of the app offers everything a brand requires to create engaging TikTok adverts to drive real business results.

With the new and constantly emerging trends on TikTok, we will lay out the basics of TikTok for Business, for you to gauge whether it will be suitable for your organisation and marketing goals.

1. Huge potential for exposure

Become a champion of social media when you excite your consumers with engaging videos through TikTok. Known as the highest video based in the social network, TikTok brings many brands a wide range of access to millions of potential views from users all over the world. Users on the platform are known to be constantly engaged on the app, up to 112 minutes per session.  This means that your business has the potential to boost social media presence rapidly.

2. Brands appear authentic on TikTok

The majority of consumers may find it off-putting when companies launch cheesy advertisements on social media. Ads on TikTok have the benefit of easily blending in with the content itself, so take this opportunity to connect with your consumers on a deeper level when you launch similar kinds of content as content creators popular across TikTok. This builds strong authentic relationships between your brand and your consumers, through your brand’s creativity and fun personality. However, if the trend is incompatible with your brand's image, don't push your company to jump on the bandwagon. It is suggested to conduct regular research on what works within your niche. Get inspiration from the explore page on the TikTok app itself, and run a search for a keyword relevant to your brand or industry. This will reveal the type of video content that is suitable for your ideal audience. To create engaging content, pay attention to popular TikTok creators videos & analyse the concepts behind it: 

  • How they start the video
  • What audio they use and
  • Effects / Filters / Transitions
  • Duration of video
  • The trend fit.

TikTok trends are pretty fast-moving, with some not lasting more than a week so even though you may be getting inspiration from a content creator, a handy tip from us is to consider the frequency of the trend and keep an eye out for when the video was published. This is to ensure that your business jumps early on the trend before it becomes irrelevant, and your video would avoid receiving a low view count.

Take note of the techniques they use to keep the video engaging, then brainstorm a list of ideas and see how you can integrate them into your own TikTok video, using your own products or services this time.

3. Access to endless influencers

 If your company wants to engage with well-known influencers, TikTok is the place to go. Influencer marketing is a common marketing tactic, and many marketers think that it has been shown to be a successful method of reaching their target demographic. TikTok has a large number of influencers, and the platform's Creator Marketplace on its app makes it simple to engage with these very popular content creators. The dashboard enables businesses to manage various influencer programmes from a single spot and keep track of the metrics. It lessens the duration of your searching for the right influencer for your campaign, through its filtering system based on many criteria : 

  • Country
  • Topic
  • Reach
  • average views
  • Gender
  • Age
  • Audience device used and
  • eCommerce anchor feature. 

Once you have found your perfect influencer, you can send direct messages, manage your joint campaign and pay them accordingly through the creator marketplace platform, an innovative online booking solution!

Why use TikTok for business?

This all-round marketing tool is aimed to help businesses unleash their creative side and run awesome PR, advertising and marketing campaigns, whilst building the potential of going viral from your very first post or ad. Even though TikTok appears to be all entertaining and fun, It's a serious tool that organisations can use to raise brand recognition, establish relationships, and drive sales. Tiktok for Business makes it simple and easy for businesses of any size to get started with cost-effective advertising.

If your company is ready to join us in exploring this new market, our creative digital agency Melbourne team will be more than delighted to help you understand the basics and amazing opportunities for your organisation.

Book a free strategy call