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Web Design Trends Set to Take Off in 2023
Web design is constantly evolving, with new trends constantly emerging to keep up with the perpetual flow of exciting new technology.
As we welcome in the New Year, here are a few of the hottest web design trends from our creative design Studio that could make a big impact on your business in 2023.
1. 3D & Augmented Reality (AR) design elements
As technology continues to advance, more and more websites are incorporating 3D and AR elements into their designs, which means you should be considering this, too. These new technologies provide a much more immersive user experience and can be used to showcase products in a unique and engaging way.
2. Dark mode
With more and more people using their devices in low-light environments, dark mode has become increasingly popular. This trend is expected to continue in 2023, as more websites adopt dark mode as a way to reduce eye strain and improve readability. Look around the office at your organisation to see how many in your team are now working this way.
3. Micro-interactions
Micro-interactions are small, subtle animations that provide feedback to users when they interact with a website. These interactions can be used to guide users through a process, provide information, or simply make the website more engaging with each mouse or finger tap or click.
4. Asymmetrical layouts
Asymmetrical layouts are a design approach that breaks up the traditional grid-based layout of a website. Along with micro-interactions, they can add visual interest and make the website more dynamic and engaging. These intentionally uneven arrangements of visual elements can include changes in element sizes, contrasting colours and irregular shapes. Some great examples are our recent website projects for Morris Goding Access Consulting and VICT - Victoria International Container Terminal, Australia’s first fully automated container terminal.
5. Branded illustrations
Hand-drawn illustrations can be used to create a unique and recognizable brand identity. This trend has been growing in popularity in recent years and is expected to continue to gain popularity in 2023.
6. Voice-controlled interfaces
With the increasing popularity of voice assistants like Alexa and Google Home, more and more websites are incorporating voice-controlled interfaces into their UX (user experience) design. This allows users to interact with the website using voice commands, making it more accessible for users with disabilities or today’s modern lifestyle as we consume content while on the go.
2023 Design trends summary
These are just a few of the web design trends that are expected to trend this year. We’ve not even touched on other elements like minimalistic design, use of bold typography, vibrant colours, and the incorporation of video and animation elements. Additionally, accessibility, mobile-first design, and haptic interactivity are also key considerations for modern website design.
Feeling inspired by any of these design trends? Want to give your website that updated ‘New Year, new me’ feel? Get in touch with our digital agency Melbourne team now for a free strategy session with our creative design specialists.
