This results in increased visitors, enquiries and transacting with the site like online purchases... even the formation of a relationship with the organisation that can last for years.
A good school education... it's personal
And a great example of an industry that can create and maintain its relationship with customers for generations is Education. From Primary through Secondary, into Tertiary levels, as we all know, the journey our young folk take through these stages is long and personal.
But of course, this relationship is not only between students and their school. It also includes parents, siblings and the teaching and support staff - all a part of the wider school community.
So when parents are first looking for the school that suits their child, location and budget, where do they turn? After searching the area online, a couple of options will be shortlisted, based on what they see, how they're managed when they enquire, and how they feel when touring the school.
A community hub for story telling, building relationships and getting things done
A website is not just a place to provide information about your school: you can also use it to provide interactive services and provide updated information in the form of news and events of interest to the whole school community. It's the perfect place for all your online and offline activities, like social media.
Staying ahead of the competition is the same challenge for every industry; so if you have a website that's lacking the features and functionalities your school stakeholders are asking for in their community hub these days, we would love the opportunity to show you some our recent work in schools,RTOs and Higher Education.
And if you have any feedback or questions on the latest online branding and digital marketing trends for your school, let me know!
If you're looking to refresh your existing or build a new website for your school, we would love to hear about your project.
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