As a digital marketing agency, we know first hand just how hard it is to keep up with your own marketing while you’re too busy marketing for your clients. We often hear, ‘but how can we market ourselves if we have our clients to worry about’, or, ‘We can’t possibly keep up with our social media platforms because our clients are counting on us to keep up with theirs!’. We get it, it’s not fun having another time-consuming task to add to the list of things to do. But although marketing yourselves may seem like just another task to shove under the rug, marketing your own agency is just as important as marketing for your clients.
In the world of marketing, blogging has become one of the most popular forms of reaching an audience effectively and we do not disagree.
So, here is why we think blogging is key to your marketing agencies success:
1. DRIVES TRAFFIC TO YOUR WEBSITE:
Blogging interesting and relevant content will no doubt attract the right target audience to want to read your content and find out more about your business. If your blogs are linked to your website and you are constantly updating social media of links to new blogs, then this will definitely drive more traffic to your website. It also gives people a chance to share new content on Facebook, Instagram, Twitter and LinkedIn which helps expose your agency to new audiences.
2. PERFECT WAY TO KEEP IN TOUCH WITH CUSTOMERS & BUILD RELATIONSHIPS:
Let’s face it, even with social media at hand, keeping in touch with customers may be a little difficult to keep up with especially when coming up with new Facebook statuses can be a tricky task. However, thanks to blogging this problem can instantly be solved. Blogging can be the perfect alternative post to let your customers know you’re still there without having to ask your social media manager (or yourself) to change up the same old boring social media statuses.
3. INCREASES SEO:
Blogging is yet another opportunity to improve your SEO strategy. Each time you write a blog post you’re adding another indexed web page to your site, which gives Google a cue that you’re website is active and has new information. It is also another way to incorporate relevant keywords into your website.
4. OPPORTUNITY TO GET EVEN MORE CREATIVE:
As Digital Marketing Agencies, we love to get creative. Blogging is your chance to really show your customers (either current or potential) just how creative you can be as well as showing your customers who you are as a business. It’s often hard to communicate your personality through websites and social media alone, but blogging can easily communicate who you are without the added pressure.
So there you have it. The 4 reasons to why we think blogging is key to your marketing agencies success!
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