How are you reading this blog… on the move?
Devices such as the mobile phone and tablets have become extensions of our hands, they are with us everywhere we go. People are on their devices and engaged whilst in the home, on transport and even walking the streets! How many times has somebody nearly knocked you over by not paying attention?
How we consume information has changed
Throughout the world, there has been a rapid growth in the use of mobile devices and tablets. These devices have taken large bites from desktop market share as the traditional ways for people to search, stream, watch and read have all changed… and changed the way we engage.
There were 13.7 million internet subscribers in Australia at the end of June 2017 and this continues to increase daily, with a 2.1% since December 2016.
Australian market shares for the November 2016-2017 year on year comparison show a growth of 3.27% to 36.62% of mobile device use, compared to drops of 2.32% for desktop and 1.48% tablet usage.
Google favours mobile responsive websites
Since 2015, Google has been using mobile friendliness as a ranking signal. The means Google searches now return higher results for websites that are mobile-compatible and secure, meaning you may not even get a look in if your website is unresponsive to the device being used to view it.
By making your website responsive, not only will it fit the screens and devices currently available, the flexibility of mobile responsive platforms is even likely to suit the next generation of devices and screens, too.
If a potential customer visits your site and has trouble reading the text, viewing images correctly or accessing links you risk them moving on to a competitor’s website and lose a valuable sale opportunity.
These are key reasons that your business website needs to be fully responsive to all forms of device, orientation and display size… but there is one more.
It’s all about the buying experience
By improving user experience (UX), visitors will want to stay on your site, purchase your products or services and visit again. If the customer experience (CX) is effective, your users will enjoy the experience, easily enquire and purchase, then lead to repeat sales, positive reviews and glowing recommendations.
With the rapid evolution of buying habits, increasing visits to your website and talking to your customers in a way that informs and helps them to buy will ultimately result in bigger sales… more often. And the real advantage of Digital Marketing for your business, a measurable return on your investment.
For more information about how Click Creative can help with your digital and business marketing needs, we’d love to hear from you, or visit us here