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4 Essential SEO Tools To Grow Organic Traffic
With the rapidly growing updates to SEO strategies it can be hard to consistently improve your website’s organic traffic. Whether it’s Google announcing the delay of GA4 plans or just the overall uncertainty surrounding what data will be relevant to search engines in 2023, organic search engine techniques are essential. That’s why our team at Click Creative came up with our top 4 SEO tools to help you maintain your audience's views and engagement.
1. Topic Clusters:
Using standalone keywords is no longer enough to keep your audience engaged, that’s why organising your content into different themes using a topic cluster strategy is so effective. Formatting your webpages with topic clusters involves both pillar pages and cluster pages to appeal to a broader spectrum of search queries. Pillar pages should be your website’s priority, particularly for any e-commerce businesses looking to grow their business in 2023.
These pages should host the most significant content to your overall website and contain backlinks to cluster pages that can provide more detailed information about your overall topic or question. By providing both broadly popular information through your pillar pages and specific answer-based content via the backlinks to your cluster pages, you’re encouraging a more diverse audience that can be redirected back to your website by search engines when looking to engage further with topics mentioned in your content.
2. Content Optimisation & Innovation:
There’s no point creating complex and engaging content if you’re not sharing it to multiple channels in various formats. Relying on keywords to improve your SEO is a technique of the past with Google confirming the shift to answer-based content as a priority in regards to its ranking algorithm. Social media has also contributed to keyword focused strategies failing to perform as expected due to an oversaturation of content. This has led consumers to increase their expectations of corporate content to now include a more personalised and unique approach. Some of the most successful digital marketing campaigns right now are those based on audience participation.
Whether it’s creating video responses to popular user questions on TikTok or hosting regular polls via Instagram stories, appearing engaged across a variety of platforms is essential. The minute your audience feels disconnected from your content is likely when they’ll lose trust in whatever product or service you’re advertising. Use this development in audience awareness to your advantage and invest time into becoming more active across popular platforms and diversifying your content format to better appeal to your specific demographic.
3. Local Landing-Pages:
When considering some of the most popular search terms, you’ll more often than not find they're localised to individual users. People aren’t just searching for a restaurant that provides a specific cuisine, they’re searching for local businesses that are within a certain radius of their location. This has become particularly evident with the rise of voice assistance technology such as Siri and Google Home. These types of software organically prompt users to phrase search queries as questions within a casual context. Some of the most popular phrases include “near me” or “where is”, otherwise users often just resort to simply stating their suburb at the end of a question. With all this in mind, it’s beneficial to revisit pre-existing content and see if it fits into these categories.
Some ideas on how to optimise your business for Local SEO:
- use phrases popular in your area. or that describe your businesses location
- put “near me” in title tags, meta descriptions, internal links and social media
- use local landmarks in your visual marketing that link your business to the area
- link your business to the area by attaching yourself to other local businesses
- geotag all social posts and make them as specific as possible to your audience
4. Mobile-First Design
It’s not a secret mobile-friendly content is highly favoured by Google’s algorithm, but in recent years it’s become non-negotiable to stay relevant online. With a large majority of website traffic coming from mobile users interested in answer-based content, it’s important to consider how your website will be received on a smaller screen. Investing in mobile-first UX design is one way to encourage smartphone users to engage with your webpages. Another often ignored element of a successful mobile-friendly website is fast page loading speed. Ensuring images, videos and other content is optimised both in format and size for mobile devices is what will keep users on your webpage.
If you’re looking for more advice on how to optimise your SEO strategy for 2023, feel free to reach out to our digital agency Melbourne team and book a consultation for your business now.
